Alphabet Soup

A L P H A B E T  S O U P  is a streetwear label from the Melbourne-based crew, Lush Productions, who bring brands such as Zoo York, Santa Cruz and Independent to Australia. Alphabet Soup was launched in Winter 2011 and has steadily grown since then. Designed for boys only, aged 1-12 years, Alphabet Soup takes direct influence from music, action sports and popular street culture. The range is an eclectic product mix with one thing in common - boys of all ages will want to wear it.